Trade Kings unveils two new products at Agriculture and Commercial Show

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Innovation remains at the heart of successful brands as manufacturers respond to changing consumer needs and evolving household demands.

At this year's Zambia Agriculture and Commercial Show, Trade Kings Group unveiled two new products Boom 2-in-1 detergent and Hygienics Lime Fresh as part of its continued investment in innovation and product development.

The company says the new products have been developed through research, technology and customer feedback, with a focus on delivering greater convenience and value to consumers.

Trade Kings Group Manager for Public Relations and Corporate Affairs, Dr. Bridget Kambobe, said Boom 2-in-1 builds on a brand that has been a feature in Zambian households for more than three decades.

She said extensive market research and customer feedback informed the development of the new detergent, which offers improved cleaning performance, a longer-lasting fragrance and the quality consumers have come to associate with the Boom brand.

Boom has evolved over the years from its beginnings as a detergent paste to powder and an expanding range of home-care products, while maintaining a strong connection with generations of Zambian consumers.

Dr. Kambobe said Trade Kings remains committed to investing in research, manufacturing and human capital to strengthen its competitiveness in Zambia and across the region.

The company also launched Hygienics Lime Fresh, the latest addition to its hygiene product range.

According to Dr. Kambobe, the product was developed amid growing awareness of sanitation and personal hygiene. It combines germ protection with a refreshing lime fragrance and skin-care benefits.


She said Hygienics Lime Fresh offers up to 99 percent protection against germs, while promoting healthier hygiene practices in homes and communities.

Dr. Kambobe said the two products demonstrate Trade Kings' broader commitment to improving lives through continuous innovation and consumer-focused solutions.

With Boom 2-in-1 already available in retail outlets across the country, consumers can now access the latest innovation from one of Zambia's best-known household brands.

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