Coca-Cola Beverages Zambia unveil K2.5 million worth of prizes

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Coca-Cola Beverages Zambia, a subsidiary of Coca-Cola Beverages Africa has launched an exciting promotion called "Wina na Kapendelo ka Coke" that will give Zambians the chance to win weekly prizes ranging from 10 kwacha to 25,000 kwacha from September 1 to November 30.

Coca-Cola Senior Manager, Frontline Marketing, Zambia and Namibia Faith Nehanda says customers should Purchase Coca-Cola, Fanta, or Sprite in 300ml returnable glass bottles and Check under the yellow metal crown for a unique code.

“To enter, consumers purchase Coca-Cola, Fanta, or Sprite in 300ml returnable glass bottles, check under the yellow metal crown for a unique code, dial *384*24# for free, and follow the prompts”, Ms. Nehanda said

Speaking at the Launch, Ms. Nehanda says with over 5,300 winners each week, this campaign aims to bring joy and make a significant impact on Zambians' lives nationwide.

“We are particularly excited about the ease and convenience of our prize delivery system. Airtime prizes will be sent directly to the recipient’s handset, and cash prizes will be transferred to the winner’s mobile wallet. This ensures our winners can quickly and securely enjoy their rewards, making the process seamless. You will see our winners coming from your communities and enjoying the prizes,” Ms. Nehanda.

“Our promotion’s ‘Wina na Kapendelo ka Coke’ embodies the spirit of celebration and winning. With over 5,300 winners each week, we believe this campaign will bring joy and significantly impact Zambians' lives nationwide. Whether it's paying for school fees, starting a small business, or simply making ends meet, these prizes can make a real difference and bring hope to our communities.”

She says the prizes can be used to pay for school fees, start a small business, or simply make ends meet.

Ms. Nehanda says this 14-week nationwide promotion is a way for Coca-Cola to give back to the communities that have shown steadfast support over the years.


And speaking at the same event CCBZ General Manager Josephat Mwangi says the company is dedicated to producing and distributing a diverse range of beverages that cater to consumers' preferences.

Mr. Mwandi says the company is committed to offering people more drink choices across various categories and packages, with a focus on product innovation, reduced added sugar, and responsible marketing.

“As a total beverage company, we are committed to offering people more of the drink choices they want across various categories and in various packages. Ever-evolving consumer tastes and preferences help steer our business strategy and shape the lineup of beverages we bring to market,” Mwangi said.

“We take a disciplined approach to product innovation and portfolio management, ensuring we develop and deliver preferred, great-tasting beverages for all occasions and lifestyles. This includes offering drinks with reduced added sugar and more brands with nutrition and wellness benefits; providing small package options and clear nutrition information on packaging and in our communications; and marketing our drinks responsibly.

“Our portfolio includes the iconic Coca-Cola, Coca-Cola Zero, Fanta, and Sprite; cordials such as Mazoe and Jolly Juice; and Aquasavana Water. Our unwavering commitment to quality and relentless pursuit of innovation drive us to enhance our offerings and continuously create meaningful customer experiences. Our purpose is to refresh Zambia daily and make the country a better place for all with our inclusive culture, reflecting our African Identity.

“Today, we proudly unveil the ‘Wina na Kapendelo ka Coke’ promotion. It embodies our promise to bring exciting opportunities to our consumers, with many winners set to share in the prize pool and enjoy an ice-cold Coca-Cola,” Mwangi said.


And, PACS Director of Coca-Cola Beverages Zambia, Fronscen Haloba in a speech ready by Coca-Cola Beverages Zambia, Marketing Director, Panji Banda stated that the “Wina na Kapendelo ka Coke” promotion is a way of giving back to consumers and expressing gratitude for their continued support.

Ends……………………………….

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