BWIN Enters Zambian Betting Market
Entain, the global sports betting, gaming, and interactive entertainment group has launch ed B WIN, its leading sports betting brand, in the regulated Zambian market. B WIN’s Africa Chief Marketing Officer Spencer Okach says c ustomers will now be able to access a wide range of sports betting and casino offers. Speaking at an event to mark the launch, Mr. Okach says the Company is thrilled to enter the Zambian market which has one of the most highly regarded regulatory environments on the African continent. He says the destination for the first launch in Africa given its stable economic and regulatory framework, which provide a great platform for growth. The B-win Chief Marketing Officer is e xtremely confident that the new Zambian customers will love the unparalleled BWIN brand experience with its exciting line-up of thousands of betting markets and hundreds of games. Mr. Okach has promised customers a smooth user experience thanks to a seamless interaction with the plat...